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by/rosie jane is fueled by its playful personality on Instagram, which balances harder-hitting issues like feminism & bettering the environment with fun, relatable witticisms. To bring the spirit of rosie’s social feed to a daily newsletter, this email series features mini listicles designed to give the client “a daily dose of happy”. This format allows for relatable story-telling, added value to the reader & a creative way to push product without feeling pushy. With online purchases, clientele are shipped a reusable tote with messaging that reinforces the brand’s core values & playful personality.