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Jaw-droppingly beautiful photography, exquisitely designed silhouettes and a curatorial eye for all things eye-catching have brought Shaina Mote’s clientele back, season after season. While Shaina Mote demonstrates expert ability in visual styling, the majority of their copy remains technical and dry. In this re-imagining of the Shaina Mote website & newsletter, copy is given context beyond the technical. Subtle use of wordplay, romantic language & descriptive copy that tells stories rather than lists features are used to connect to the reader without losing a sense of elevated taste.