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After ending their contract with a creative agency, luxury shirting and knitwear brand Frank & Eileen invited me (an intern at the time) to step up my role to include copywriting for the company (email blasts, social media, wholesale projects, packaging, etc). While the previous agency had made the client base more than familiar with cheeky puns, I worked to curate the tone of voice to honor the luxury nature of the product and give the client much needed details as to why every F&E piece is an absolute essential.